 |
| What is
the New Insights and New Voices project? |
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| The New Insights and New Voices project was intended to introduce northwest pro-choice leaders to new communications strategies (some of them imported from the worlds of corporate marketing and political campaigns) that might guide them as they address the persistent communications dilemmas facing their movement. | |
| Who was
involved? |
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| From 2000 – 2003, Susanne Frank of Frank Communications and Tom Novick of M&R Strategic Services brought veteran activists and providers from Oregon and Washington together with experts on social marketing, advertising, issue framing, and strategy and gave them the luxury of time and funding to think beyond that day’s crisis. | |
| What did
the project include? |
|
| The project included three regional conferences, a print media audit, three pilot communications projects, and Strictly Off the Record: Oregon and Washington Journalists Talk About What It Is Like to Cover Reproductive Rights, a qualitative research study. | |
| What were
the results? |
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We are very proud of this work, and grateful to the David and Lucile Packard Foundation for giving us the latitude to try something new. We firmly believe that Oregon's and Washington’s pro-choice leaders have been able to apply the pragmatic communications strategies we introduced to them, and that by encouraging solid research on strategic audiences (eastern Washington, women who have abortions, NW journalists), the project has sharpened pro-choice communications and organizing strategy throughout the region. |
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| Where can
one read about the insights gained from the project? |
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Convinced that busy public interest professionals would probably ignore yet another long report, we distilled the most provocative insights and research findings into a series of eight newsletters, Harvesting the Low-Hanging Fruit and Other Juicy Metaphors. To learn more about the project and/or to request a set of the newsletters, please go to http://lowhangingfruit.intellectu.com. |
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